Case Study: Guess the Flavor Lip Balm
Guess the Flavor Lip Balm
Organization
Health Insurance Organization
Product Featured
Lip Balm & Lip Balm Sleeve
Goal of Promotion
Generating positive reinforcement with sales reps
Description of Case History
This HMO likes to give out quirky items to their sales reps with a “Guess What This Is For?” theme. They chose our Neoprene Lip Balm Sleeve to give at a company meeting. After they revealed the sleeve was intended to hold a lip balm, they then gave out a “Guess the Flavor” lip balm for the reps to try to win prizes for successful guesses. This promotion was great because it created a fun atmosphere at the meeting and rewarded the sales reps at the same time.
Source: SnugZ USA